Mobenia: from traditional furniture to a digital experience
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Mobenia: from traditional furniture to a digital experience

The challenge

A company with a solid track record in designer furniture in La Senia, Tarragona, that needed to adapt to new digital buying habits and improve its competitiveness through Industry 4.0.

Our solution

Through the Activa Industria 4.0 programme, we designed a transformation plan focused on digital marketing with SEO/SEM, e-commerce development with the Variantic configurator, integration of the ERP sales module and team training in applied AI.

Results

End-to-end digital transformation: an e-commerce platform with an interactive configurator, commercial data centralised in real time and a team trained in artificial intelligence.

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Financiado por la Unión Europea - Gobierno de España, Ministerio de Industria y Turismo - Plan de Recuperación, Transformación y Resiliencia - EOI Escuela de Organización Industrial
Programa Activa Industria 4.0Industria Conectada 4.0